Be More Contemporary

A remarkable public art exhibition

Photographs of contemporary artworks appear each year on prominent large-size advertising
surfaces provided by JCDecaux, one of the world’s leading media agencies in central areas and busy
transport hubs of Budapest. The resulting public exhibition creates an exceptional connection
between contemporary art and the general public, with extraordinary intensity and efficiency. What
makes this project particularly exciting is that the exhibition, spanning approximately 10 kilometers
and generating an audience of hundreds of thousands, presents artworks that can also be viewed
and purchased in their original form at tzhe international art fair Art Market Budapest.