A remarkable public art exhibition
In October 2020, photographs of contemporary artworks appeared on prominent large-size advertising surfaces provided by one of the world’s leading media agencies (JCDecaux) in central areas and busy transport hubs of Budapest. The resulting public exhibition created an exceptional connection between contemporary art and the general public, with extraordinary intensity and efficiency. What made this project particularly exciting was that the exhibition, spanning approximately 10 kilometers and generating an audience of hundreds of thousands, presented artworks that could also be viewed and purchased in their original form at the Art Market Budapest art fair.
