A remarkable public art exhibition
Photographs of contemporary artworks appear each year on prominent large-size advertising surfaces provided by JCDecaux, one of the world’s leading media agencies in central areas and busy transport hubs of Budapest. The resulting public exhibition creates an exceptional connection between contemporary art and the general public, with extraordinary intensity and efficiency. What makes this project particularly exciting is that the exhibition, spanning approximately 10 kilometers and generating an audience of hundreds of thousands, presents artworks that can also be viewed and purchased in their original form at tzhe international art fair Art Market Budapest.
